Dale Carnegie luncheon informative to local businesspeople

Posted By | April 15, 2002 12:00 am

The recent executive luncheon to announce the opportunity to bring the Dale Carnegie Course to Sparta was an overwhelming success, according to Jim Crawford of Glyn Ed Newton & Associates, regional Carnegie franchisee.
The luncheon was sponsored by The Expositor as a means of exposing local and regional businesses to the overall areas on which the Dale Carnegie Course focuses in helping people turn potential into performance.
“We were extremely impressed and, quite frankly a bit surprised, at the number of attendees,” Crawford said.
“Typically, 15-20 percent of those making reservations won’t attend the luncheon.
This wasn’t the case last Tuesday.
Only a handful weren’t able to attend.”
“There were an unusually high number of requests for additional information from business owners and managers – both for themselves and their employees.
This is an indication of the awareness today that training and self-improvement in all areas are no longer optional for people or businesses to compete in today’s business climate…they’re requirements
We’ll be responding to those requests as rapidly as possible.”
“The objective of a meeting such as this is not to sell the attendee on attending the training process,” said Crawford.
“The objective is to provide an overview of the areas this process covers so owners and managers have an idea of which of their associates might best benefit the team by participating in the process.
We then meet with potential participants and teams to determine whether the course is right for them and whether they are right for the course.”
“The thrust of the process is to help individuals and teams identify soft skill areas that would be vital in improving business and personal issues they face, then focus on strengthening existing skills and improving in areas that need improvement.
We train individuals as individuals in a group setting.
Some of the soft skill areas the program addresses are effective communication – one-on-one, to small groups and large groups – participants learn to organize their thoughts and express them in a clear, concise manner.
People skills – enhancing existing relationships, fostering new ones, getting enthusiastic cooperation and changing attitudes without giving offense or arousing resentment – living and working more effectively with others.
Reducing worry and tension, problem solving and decision making – participants learn methods of dealing with worry and tension, analyzing problem situations and then determining the best course of action.
Living a more enthusiastic life – not jumping up and down all of the time, rather enjoying what we’re doing more of the time.
Leadership skills – the ability to enlist the willing cooperation of others to make things happen –
everyone is a leader in one or more aspects of life business and personal.
Improved self-confidence – inner assurance, not cockiness or brashness – a true belief in one’s abilities.
“We do business on a global basis with more than 450 of the Fortune 500, tens of thousands of large, mid-sized, and small businesses and manufacturers, and thousands of individuals, professionals and family-owned operations,” Crawford said.
“More than 5 million people have participated in Dale Carnegie Training.
While we’re an organization with a global reach operating in more than 70 countries, we provide a local touch with a network of 400 offices and thousands of trainers.
Since 1989, we’ve had more than 10,000 participants in Tennessee.”
“Businesses tell us some of the ways the training helps them positively impact the bottom line are by improving customer loyalty, building teamwork, increasing productivity, decreasing turnover and absenteeism, increasing market share, improved employee loyalty, and keeping good people,” Crawford said.
“Individuals tell us the process has helped them improve relationships, become more active in their church or community organizations, communicate better with their children and family, live more enjoyable lives, venture into new areas – expand their horizons, and bring renewed focus on things that are important to them.”
“Although Dale Carnegie Training is celebrating 90 years in operation this year, we are continuously upgrading and refining our processes and methodology to keep in step with the business and social climate,” Crawford said.
“We do this by surveying businesses at the corporate level and individual participants at the local level.
The survey was developed by an outside organization and is completely anonymous.
It addresses areas such as meeting expectations, addressing participant objectives, relevancy of materials and instruction, trainer effectiveness and additional input regarding how we can be even more effective.
They are tabulated and utilized at all levels from Dale Carnegie & Associates, Inc. international to our local operations to improve and upgrade processes, bring more focus on current business and individual issues, and improve the caliber of our trainers.”
“On a global basis, 96 percent say Dale Carnegie Training met or exceeded their expectations.
That’s 20 percent higher than the average score received by other major training organizations in similar surveys.
Locally, we’re a few percentage points higher.”
Crawford said he feels there are several reasons Dale Carnegie receives such high approval ratings.
Among them are training is all they do, they’re not in the business of selling additional books, tapes or videos.
There are high standards applied to their trainers on a global basis concerning selection, certification and continuous improvement.
The organization has a small group of master trainers reporting directly to international headquarters who observe and certify each local trainer.
In addition, annual recertification is required.
Most of their trainers are independent contractors, they have jobs in the real world and are aware of business and social trends in their region.
The Dale Carnegie Training Product Development Quality System achieved ISO 9001 Certification several years ago, they deliver processes that have been tested and work.
And finally, they take time to find out what participants want from the training and focus individual interaction on helping participants strive toward their goals.
All U.S. and Canadian operations are accredited by the Accrediting Council for Continuing Education and Training (ACCET), and the American Council on Education recommends three semester hours transfer credit be granted to Dale Carnegie Course graduates.
Crawford added that Dale Carnegie Training is now approved and listed on the GSA Federal Supply Service schedule.
“We truly appreciate The Expositor’s efforts to bring the Dale Carnegie Course to the Sparta/White County area,” Crawford said.
“I also want to recognize the Chamber of Commerce calling tree for their contribution concerning contacting people for the executive luncheon.
This is an indication of the dedication and commitment these organizations have to providing the opportunity of improving the quality of life and business in the area.”
The end of April is the target to begin a class in Sparta.
Crawford said they try to select a start date and evening based on what the majority of participants indicate as they join.
To discuss the process for yourself or members of your team, contact Jim Crawford at 615 383-7974.

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