Using a web-based application created by Salt Lake City-based Bandwango, travelers can document their visits and redeem their “stamped” passports for prizes ranging from a limited-edition Hatch Show Print to a copy of “Ken Burns Country Music: An Illustrated History,” or a Tennessee Music Pathways branded guitar. Passports are available online through Oct. 18, 2022. Tennessee Tourism launched a physical passport for the Ken Burns Country Music Pathway in 2019, and is adding the digital passport to make the traveling experience and “stamp collecting” even easier.
A companion advertising campaign, targeting those who have watched the acclaimed documentary on Amazon Prime, encourages travelers to download their own Ken Burns Country Music Passport and visit sites across Tennessee.
Nearly 50 million people in the U.S. and millions more worldwide watched Ken Burns’ critically acclaimed “Country Music” when it aired in 2019, making it one of the most-watched documentary series in history. More than 10 percent of viewers (4 million) streamed the 16-part series online, and thousands more continue to watch on Amazon Prime each month, nearly two years after its premier.
Locations that inspired the music on the “Ken Burns Country Music Pathway” include:
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